IsaDora is a brand that I’ve always heard good things about, but until recently, it had been a long time since I used any of their products. You may remember however, a few weeks back they relaunched in Ireland and I was very kindly invited along to the launch party to discover some of their latest and greatest products.
At the event we were given a goody bag of products, one of which was their Liquid Lip Cream which I wore on Day 275 of my Simply Lippy challenge and loved. And another product we were given, was this new Stretch Lash Mascara which I also am loving.
The brand describe this as a ‘mascara with a twist‘ and when they say with a twist, they mean it quite literally! It’s unlike any mascara I’ve used before because the applicator head twists and expands to give both a long and a short brush for a very precise application.
First things first, the brush head is silicone with very fine needles, and over the past while, I’ve become a big fan of this kind of mascara brush. I find product doesn’t clump as easily on the finer needles, and it also helps to distribute the product thinly and more evenly over the lashes. So straight off, that’s a big plus for me.
But what I really love about this, is the volume it gives. I start by extending the brush to it’s longest length and applying all over the lashes. Then, after leaving it for a couple of seconds to dry in, I twist the brush to it’s shortest length and go over my lashes a second time.
The shorter brush allows you to cover every single lash, giving more volume to the root and thickening your lashes in the process. What’s more, you can then use the shorter brush to cover your bottom lashes without worrying about the product transferring on to your face.
The pigment is very black, exactly the way I like it as I don’t tend to wear mascara in any other colour. The formula itself is light enough that you can easily build up the mascara, which in turn allows you to have either a natural coverage or full, dramatic coverage depending on what makeup look you’re going for.
You’d be forgiven for thinking that this is gimmicky, but in all honesty, it’s really not. It works so well and has become a go-to for me over the past few weeks.